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篇1：BEC商务英语中级阅读讲义
第七课时
试题 2
PART TWO
Questions 8-12
l Read this proposal about the CPT Word Processor.
l Choose the best sentence from the list A-I to fill each of the blanks.
l For each blank (8-12) mark one letter (A-I) on your Answer Sheet.
l De not mark any letter twice.
l One answer has been given as an example.
15 June 1993
Ms. Martha Weston
Word Processing Supervisor
ABC Company
Post Office Box 1072
28 King’s Street London
Dear Ms. Weston,
Performance of the CPT Equipment
I’m Pleased to tell you about our experience with the CPT Word Processor as you requested recently____example____ I assume you have looked at several machines and have narrowed down your choices.
Here are my observations.
An approach to adopting word processors
Eighteen months ago we adopted CPT equipment on limited scale with the idea in mind that we could gradually get rid of electric typewriters as we became familiar with the word processor. ____8____ The stations are actually in pairs so each pair can share a common printer ____9____
We use the equipment as dedicated word processors, although we do have the ability to link up with our computer installation.
The step-at-a-time development of our word-processing center has, we think, saved us money and training time. ____10____
Performance
In terms of performance, the CPT equipment is excellent. ____11____ Moreover our service contract and warranty have covered all maintenance costs.
We have software packages that check spelling and signal when a mistake occurs. ____12____ Using both printers, we recently prepared 1200 individually typed form letter mailings a under four hours. We have no complaint about our preparation of executive reports.
Example: I
A. So it works very well and has so many different functions.
B. Also it has reduced the confusion that exists about buying software packages.
C. The train stops at each station for only fifteen minutes.
D. We began with two work stations and now have four.
E. Our routine letters are prepared from disc-stored masters.
F. The Rotary W printer with a speed of 45 characters a second can easily handle two input stations.
G. In contrast, its size and weight are ideal for carrying.
H. We have not yet experienced mechanical problems so far.
I. We are pleased with its performance and multi-functions.
8. D 9. F 10.B 11. H 12. E
篇2：BEC商务英语中级阅读讲义
试题 8
PART TWO
Questions 8 – 12
l Read the following text.
l Choose the best sentence from the list on page 36 to fill each of the gaps.
l For each gap 8 – 12 mark one letter A – I on your Answer Sheet.
l Do not mark any letter twice.
Marketing
In the past, the concept of marketing emphasised sales. The producer or manufacturer made a product he wanted to sell. ____ example ____ . Basically, selling the product would be accomplished by sales promotion, which included advertising and personal selling ____ (8) ____ Distribution consisted of transportation, storage, and related services such as financing, standardisation and grading, and the related risks.
The modern marketing concept encompasses all of the activities mentioned, but it is based on a different set of principles ____ (9) ____ In other words, goods should be produced only if they can be sold. Therefore, the producer should consider who is going to buy the product ------ or what the market for the product is ---- before production begins.
Marketing now involves first deciding what the customer wants, and designing and producing a product that satisfies these wants at a profit to the company ____(11)____ This is much more difficult since it involves human behaviour. ____(12)____ Thus, demand and market forces are still an important aspect of modern marketing, but they are considered prior to the production process.
Example: C
A. It subscribes to the notion that production can be economically justified only by consumption.
B. Marketing was the task of figuring out how to sell the product.
C. Marketing is as important in today’s economy as the production of goods and services.
D. Production, on the other hand, is mostly an engineering problem.
E. Such markets must be created and stimulated by managers.
F. This is very different from making a product and then thinking about how to sell it.
G. More than half the cost of consumer goods can be traced to marketing activities.
H. In addition to sales promotion, marketing also involved the physical distribution of the
product to the places where it was actually sold.
I. Instead of concentrating solely on production, the company must consider the desires of the
consumer.
答案：Questions 8 - 12: H, A, F, I, D
试题 9
PART TWO
Questions 8-12
l Read the text below about career planning.
l Choose the best sentence from the list on the opposite page to fill each of the gaps.
l For each gap 8-12, mark one letter (A-I) on your Answer sheet.
l Do not use any letter more than once.
Career Planning
For many employees, automatic promotion up the ranks of a company is becoming increasingly rare. A new study suggests that, in response, employers need to consider how they can help staff develop their careers.
Employers need to rethink their approach to career management completely, according to the latest research by the Institute of Employment Studies. The new study finds that in fact there is little opportunity for individual career development in many large organisations. (example)____.The Institute of Employment Studies makes it clear that it is not good practice for companies to hand over career development to individual employees and then simply leave them to get on with it. (8) ____.
So how should employers help their staff develop a career? Most employees have come to accept that career development is not always the same thing as upward promotion and a higher salary. (9) ____.They must also ensure that these opportunities are extended to all their staff and not just to selected individuals.
Nick Bridges, who is Director of Human Resources Policy at the Bank of Eastern England, believes there is more talk than action in this area. (10) ____. One way, he believes, for companies to show how serious they are about individual learning is to make it an official part of company practice, as the Bank of Eastern England has done. (11)____. This document, he points out, has made the role of managers clear, and the company has also invested huge amounts of money educating managers so that they can then train their staff.
Another company, British Chemicals, has contracted an independent organisation to help staff with confidential career advice. According to John Yates, the head of Individual Learning and Development at British Chemicals, there is an important role for outside agencies to play in the career management process. He adds that it is company policy for managers to give all staff ‘roadmaps’ which show possible career routes within the company structure. (12)____. This has worked especially well, he says, for staff who are used to depending on their line managers for guidance.
Many large organisations now recognise that career development cannot be regarded in isolation, and must be part of an overall business strategy. Human Resources has a real role to play in building a strong workforce which meets a company’s long-term business needs and makes it more competitive.
A Its policy statement says that by , eighty per cent of its staff will have a professional qualification.
B His recommendations go even further than that, and he has called for a national debate on the issue of what should be regarded as a career in the future.
C This change of attitude means employers need to place more emphasis on giving staff the chance to develop a range of skills through horizontal job moves.
D It points out that employees need to know what the overall company vision is in order to achieve many of these.
E The problem that often arises is that, while they are increasingly encouraged to manage their own careers, they are not provided with the knowledge and training to do this.
F They are able to see that, contrary to expectations, jobs in different fields are similar, and they can also see how it is possible to cross over to other areas.
G Its employees are no longer motivated by these factors alone, and the problem today is matching a person’s motivation with the right job.
H He argues that while Human Resources managers are saying the way forward is through self-managed learning and self-development, they are still failing to provide adequate learning resources.
I The main reasons for this, it concludes, are the recent cuts in the number of middle-management posts, and the changes that have taken place in the responsibilities of personnel departments.
答案：8.E 9.C 10.H 11.A 12.D
篇3：BEC商务英语中级阅读讲义
试题 13
PART TWO
Questions 8-12
l Read the text below about career planning.
l Choose the best sentence from the list on the opposite page to fill each of the gaps.
l For each gap 8-12, mark one letter (A-I) on your Answer sheet.
l Do not use any letter more than once.
Career Planning
For many employees, automatic promotion up the ranks of a company is becoming increasingly rare. A new study suggests that, in response, employers need to consider how they can help staff develop their careers.
Employers need to rethink their approach to career management completely, according to the latest research by the Institute of Employment Studies. The new study finds that in fact there is little opportunity for individual career development in many large organisations. (example)____.The Institute of Employment Studies makes it clear that it is not good practice for companies to hand over career development to individual employees and then simply leave them to get on with it. (8) ____.
So how should employers help their staff develop a career? Most employees have come to accept that career development is not always the same thing as upward promotion and a higher salary. (9) ____.They must also ensure that these opportunities are extended to all their staff and not just to selected individuals.
Nick Bridges, who is Director of Human Resources Policy at the Bank of Eastern England, believes there is more talk than action in this area. (10) ____. One way, he believes, for companies to show how serious they are about individual learning is to make it an official part of company practice, as the Bank of Eastern England has done. (11)____. This document, he points out, has made the role of managers clear, and the company has also invested huge amounts of money educating managers so that they can then train their staff.
Another company, British Chemicals, has contracted an independent organisation to help staff with confidential career advice. According to John Yates, the head of Individual Learning and Development at British Chemicals, there is an important role for outside agencies to play in the career management process. He adds that it is company policy for managers to give all staff ‘roadmaps’ which show possible career routes within the company structure. (12)____. This has worked especially well, he says, for staff who are used to depending on their line managers for guidance.
Many large organisations now recognise that career development cannot be regarded in isolation, and must be part of an overall business strategy. Human Resources has a real role to play in building a strong workforce which meets a company’s long-term business needs and makes it more competitive.
A Its policy statement says that by 2006, eighty per cent of its staff will have a professional qualification.
B His recommendations go even further than that, and he has called for a national debate on the issue of what should be regarded as a career in the future.
C This change of attitude means employers need to place more emphasis on giving staff the chance to develop a range of skills through horizontal job moves.
D It points out that employees need to know what the overall company vision is in order to achieve many of these.
E The problem that often arises is that, while they are increasingly encouraged to manage their own careers, they are not provided with the knowledge and training to do this.
F They are able to see that, contrary to expectations, jobs in different fields are similar, and they can also see how it is possible to cross over to other areas.
G Its employees are no longer motivated by these factors alone, and the problem today is matching a person’s motivation with the right job.
H He argues that while Human Resources managers are saying the way forward is through self-managed learning and self-development, they are still failing to provide adequate learning resources.
I The main reasons for this, it concludes, are the recent cuts in the number of middle-management posts, and the changes that have taken place in the responsibilities of personnel departments.
答案：8.E 9.C 10.H 11.A 12.D
篇4：BEC商务英语中级阅读讲义
第八课时
PART TWO
Questions 8-12
l Read this text on Dave’s dream.
l Choose the best sentence from the Opposite page 68 to fill each of the gaps.
l For each gap 8-12, mark one letter A - I on your Answer Sheet.
l Do not mark any letter twice.
Icon Acoustics: Bypassing Tradition
Like most entrepreneurs, Dave Fokos dreams a lot. He imagines customers eagerly phoning Icon Acoustics in Billerica, Massachusetts, to order his latest, custom-made stereo peakers ____example____
Like most entrepreneurs, Dave has taken a long time to develop his dream. ____(8)____ Dave discovered that he had a strong interest in studio engineering, He took independent-study courses in this area and by graduation had designed and built a pair of marketable stereo speakers. Following graduation, Dave pursued his interest in audio engineering. He landed a job as a loudspeaker designer with Conrad-Johnson, a high-end audio-equipment manufacturer headquarters in Fairfax, Virginia ____(9)____
Dave identified a market niche that he felt other speaker firms had overlooked ____(10)____These affluent, well-educated customers are genuinely obsessed with their stereo equipment. ‘They’d rather buy a new set of speakers than eat,’ Dave observes.
Dave faced one major problem---how to distribute Icon’s products. He had learned from experience at Conrad-Johnson that most manufacturers distribute their equipment primarily through stereo dealers. Dave did not hold a high opinion of most such dealers; he felt that they too often played hardball with manufacturers, forcing them to accept thin margins. ____(11)____This kept those firms that offered more customized products from gaining access to the market. Perhaps most disturbing, Dave felt that the established dealers often sold not what was best for customers, but whatever they had in inventory that month.
Dave dreamed of offering high-end stereo loudspeakers directly to the audio-obsessed, bypassing the established dealer network. ____(12)____ “My vision for the future is one where all manufacturers sell their products directly to end user. In this way, even the audiophiles in Dead Horse, Alaska, can have access to all that the audio-manufacturing community has to offer.”
Example: I.
A. At the age of 28, Dave set out to turn his dreams into reality.
B. Furthermore, the dealers concentrated on only a handful of well-known producers
C. Who provided mass-produced models.
D. The firms tend to plow their money in to developing their products and have little left over to market them.
E. Within four years, Dave had designed 13 speaker models and decided to start his own company.
F. To serve the audio-addicts segment, Dave offers only the highest-quality speakers.
G. It all began while majoring in electrical engineering at Cornell.
By going directly to the customers, Dave could avoid the dealer markups and offer top-quality products and service at reasonable price.
H. This niche consisted of “audio-addicts”----people who love to listen to music and appreciate first-rate stereo equipment.
I. He sees sales climbing , cash flowing, and hundreds of happy workers
Striving to produce top-quality products that delight Icon’s customers.
答案：Questions 8 - 12: F, D, H, B, G
篇5：商务英语BEC中级口语精选讲义
ⅳ 、BEC2 Content
BEC2 考试主要是考学生的语言能力，包括听、说、读、写四个方面。试卷所设计的语言文字基本山都与商务有关。另外，还考学生的英语语法、结构等内容。
BEC2 考试分笔试和口试两大部分。笔试包括阅读、写作和听力。
Preliminary
Vantage
Advanced
Reading
1 hr 30 mins ﹡
1 hr
1 hr
Writing
45 mins
1 hr 10 mins
Listening
40 mins
40 mins
40 mins
Speaking
( 2 candidates)
12 mins ﹡﹡
14 mins ﹡﹡
16 mins ﹡﹡
ⅵ 、BEC2 Grades
one overall grade
each skill counts for 25%
candidates also receive profile of performance
Preliminary: two pass grades
Vantage and Advance: three pass grades
ⅶ 、Introduction to BP Preparation Resource
vocabulary
textbook
《 Pass Cambridge Vantage 》
Teamwork, Entertaining a client, Brand power, New premises, Health and safety, Business travel, Marketing disasters, Going global 是 BV 常考的商务专题。下面以 Brand power 举例说明：
1 . 掌握商务词汇短语
E.g. to buy/develop/launch/sell/test/own/stretch/damage a brand
E.g. brand image/leader/loyalty/name/power/stretching
2 . 掌握相关商务知识
E.g. Explain why you brought one of the products.
strong sense of brand loyalty
reasonable price
good after-sales service
reliability of the product
good and consistent quality
user-friendly design
good value for money
in style
3 . 掌握相关背景知识
Tesco, J Sainsbury, Asda
《 Working in English 》
mock exam papers: 9 sets
ⅷ 、Register for BV
ⅸ 、Business Research
Answering business studies question
Business Studies is a skills based subject which tests students' ability to use their knowledge. There are four basic skills:
Level One Description/Identification
Level Two Explanation
Level Three Analysis
Level Four Evaluation
To gain the highest grades, candidates must show evidence of the higher skills
Key types of questions Responses should:
Identify/state/describe.. make a point
Explain/outline… make a point and develop it
Discuss… present two sides of the debate
Examine/assess/analyse.. make a point and develop fully with some question of it
Critically assess/to what extent… explain both sides and evaluate
篇6：商务英语BEC中级口语精选讲义
Ⅰ Life English
Talking about money
1.
If you have money, you can easily make money.
Money makes money.
Money begets money.
If you are in debt, you lose your self-respect.
You lose your motivation.
Your debt continues to grow.
You start to worry.
You need to borrow more money.
You get even deeper in debt.
2.
Money comes.
Money goes.
But the memory is always there.
Money talks.
Money rules.
Money is power.
3.
Money burns a hole in your pocket.
It goes out as fast as it comes in.
You’re a spendthrift.
Don’t squander your hard-earned money.
Put your savings in the bank.
Never live beyond your means.
Be a good consumer.
Be a smart shopper.
Be a clever buyer.
Ⅱ Presentation Topics
Team Work
WHAT IS IMPORTANT WHEN…?
MANAGING A PROJECT
l ENCOURAGING TEAMWORK
l KEEPING TO SCHEDULE
WHAT IS IMPORTANT WHEN…?
CHOOSING PEOPLE TO WORK IN TEAMS
l VARIETY OF EXPERIENCE
l PERSONAL QUALITIES
Key point: improve working efficiency. This plays a crucial role in the commercial practice in Western world.
Explain the importance of team work:
Teamwork reflects the combined experiences, knowledge, intelligence and views of a group of people, so it will definitely improve the quality and efficiency of the work.
If the participants worked together, it would be easy for them to come up with creative ideas. This is particularly valuable for a relatively complex work, for the people working in a team, if one of them gets stuck on a matter, others/the rest could chip in their ideas and get the problem sorted. But if you work on your own, for instance, you are the sole manager in the department.
If people did not work as a team, everyone would have to wait for the decisions made by the manager and it was not easy to get people to take on responsibility for anything.
A huge and complicated project is not possible to be completed/done by merely one person. For instance, 3 Gorges project-a huge amount of money, 30 million people have to emigrate to elsewhere, a lot of commercial contracts
You will get bored quickly if you work on you own. But if you work in a team…
Working in a team can increase personal awareness of abilities and complementary skills in colleague.
How to improve teamwork:
General ideas; friendly atmosphere; not bossy; patient; good manners; modest; leadership; good interpersonal skills; variety of experience
Variety of experience and a broad horizon would help to tackle urgent matters and establish his or her personal prestige. Well-experienced staff are capable of overcoming storms and crises.
On coming across problematic issues, new or inexperienced staff usually will feel depressed and even start to panic. One or a number of experienced staff will, in this kind of situation, automatically become the spiritual leaders of the team and can get the issues in question solved quickly.
A wide range of experiences are important to a team member, because you never know what kind of problems might suddenly come up to you. Experiences in different fields will enhance the chance of successfully sorting out the problem with your knowledge which is based on your past experience.
Personal qualities:
The basis of the team work is mutual trust and friendly atmosphere
Good manners, not too bossy, patient, modest, leadership, good interpersonal skills.
Project Management
篇7：商务英语BEC中级口语精选讲义
Why take BEC exams?
strong growth
rigorous quality control
wide suitability
wide business context
value for study and business career
international recognition for work and study
ⅱ 、What is International Business English?
国际商务英语，指的是人们从事国际商务活动中所使用的具有行业特征的英语，这些行业包括：国际贸易、国际金融、国际会计、国际运输、国际商法、保险、银行、经济、营销、物流、企业管理、商业服务等。
由此看来，商务英语不是一种独立的语言，它仍然是英语，是在国际商务背景下使用的英语。
ⅲ 、How to learn International Business English? 怎样学习国际商务英语?
掌握一定的商务英语词汇、短语和句型。
(1) 词汇方面
commercial
e.g. The TV show was interrupted by too many commercials.
prospect
e.g. He called on some prospects but failed to make a sale.
make
e.g. These products are of Chinese make.
The factory manufactured five makes of tractors.
(2) 短语方面
soft selling hard selling
Some sales people adopt a direct ‘hard sell’ approach, while others use a more indirect ‘soft sell’ approach.
have a bad year
The corporation is having a bad year and it will probably be necessary to dismiss a few office staff.
break into/penetrate the market
There is chance that we’ll manage to break into the UK market
(3) 句型方面
I am writing to you concerning… You can’t miss it. I can’t agree more. It may have slipped your mind, but… You can always reach me at the number… We would very much appreciate it if you could… I noted with interest your advertisement for… Yes, that’s true, but on the other hand… That’s exactly what I think. Maybe, but don’t you think…? You are wanted on the phone. As requested, we enclose for your attention…
(4) 旧词 “ 新义 “
honour
e.g, All credit cards honoured here. The bank honoured this cheque.
cover
e.g. I have got myself covered against fire.
royalty
e.g. Besides copyright, the writer got a 10 percent royalty on sales. The technology transfer fee shall be paid in royalties.
(5) 同义词、近义词、相似词的辨析。
1) chairman, president, CEO, Managing Director, General Manager.
2) dealer, merchant, trader, businessman, distributor.
3) deputy, vice-, associate, assistant.
4) discharge, unload, land
5) discount, reduction, rebate, allowance.
熟悉世界贸易组织。
熟悉国际商务英语有关行业的基本术语及其内涵意义。
学习国际商务常识，略知相关专业知识。
★商务英语经验BEC中级高分达人备考经验：知己知彼 逐一击破
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